Our Team

Founder & Director

With over a decade of experience across healthcare, e-commerce, hospitality, logistics, and customer service, I founded CX Solutions Firm to bridge the gap between business operations and the real-world customer experience—through the lens of emotional intelligence.

My background includes work in pharmacy benefit management, hotel operations, e-commerce brand fulfillment, social work, telecom support, and warehousing. These experiences gave me an end-to-end understanding of how satisfaction is influenced at every stage of the journey—from internal systems to front-line interactions.

Whether I was resolving complex healthcare issues, supporting vulnerable populations, analyzing customer complaints, or managing fulfillment and in-store experience, one thing remained clear: how a customer feels often matters more than what they were given. That emotional layer—frustration, trust, comfort, relief—is the part most companies overlook.

At CX Solutions Firm, I take a hands-on, human-centered approach to customer experience consulting. I specialize in:

  • Review & Complaint Pattern Analysis

  • On-Site Customer Journey Evaluations

  • CX Audits & Strategy Development

  • Competitor Experience Benchmarking

I help businesses—especially in hospitality, tech, and healthcare—understand the emotional triggers behind service breakdowns, and align internal processes with what customers actually feel, experience, and remember.

Because I believe experience strategy should be powered by people, not just platforms.